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Finding the right wholesale jewelry trade show for your handmade jewelry products is essential. Research is important before selecting a wholesale gift show. You want to choose the trade shows that will give your handcrafted jewelry business the best return on investment. For example, if your goal is on-site sales then you must be sure to display at a cash-and-carry show. Sometimes local craft shows will be a better venue to make direct sales and even meet wholesale customers.
wholesale jewelry shows can be a highly effective promotional tool for handmade jewelry businesses. However, if they are not utilized correctly, they can also be a complete waste of time and money. Whether attending a wholesale rings and gift show is a success or failure for your handmade business will depend a great deal on your advance preparation. Here are some tips on how to make attending a wholesale jewelry trade show profitable for your handcrafted jewelry business.
There are always many things to consider when doing wholesale jewelry shows but most importantly be yourself first and foremost. Resist the temptation to go overboard, buyers appreciate that you are an artisan and the honest connection you make with your wholesale rings customers will be rewarded by the way they will be able to sell your handcrafted jewelry and unique gifts better.
Having a booth at a gold or fine jewelry show will be a good investment if you work in gold, platinum or silver. However if you make beaded or copper jewelry you may find yourself in the wrong target market. You should choose wholesale gift shows that best target the potential customers that you want to reach. Ask the show promoters for a list of show attendees with a break down of the type of store.
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